X-CUBE
071001 v.2.i.6
X-CUBE is a free E-zine, produced by Out of the Box Marketing Strategies,
Inc., to provide small, minority and women-owned firms in the A/E/C industry
with helpful marketing and business information.
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Sponsor:
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Hi All!
THANKS!!! Out of the Box Marketing Strategies, Inc. would like to thank
everyone who showed up at our party on May 4th — over 70 people came and it
was a great success. The networking was fierce, the bossa nova band was hot
and the margaritas were fabulous. XXX VALUE ADDED!!! Out of the Box
Marketing Strategies Inc. has been making presentations on marketing to
various groups at no charge. If you are having an event or meeting and would
like to include a brief seminar on marketing (with or without a power point
presentation) call (212) 726-8512 to schedule a date. XXX AOL OVERLOAD!!! We
recently found out that our AOL subscribers receive X-CUBE in their mail
boxes as a 50 +/- page document! Tip: copy the text and paste it into a word
processing program and it will shrink to less than 10 pages. XXX IN THE
PRESS!!! Out of the Box Marketing Strategies, Inc. was quoted in a marketing
article in the May ’01 issue of Architectural Record on page 182…the
article explores elements that make successful web sites for architecture
firms. XXX GET POLITICAL!!! That’s the theme for this issue.
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This issue includes:
* Marketing Know How: X-CUBE’s Second Annual «Three Tips for
June»
* Out and About – What’s Buzzing with A/E/C
* Diversity News
* Cyber scene – Events and Factoids for the Digitally Inclined
* X-Squared – Technology Know How for Small Biz Folk
* Industry Events
* Non-Industry Events
* Marketing Article: follow the web link
Marketing Know How: X-CUBE’s Second Annual «Three Tips for
June»
Has it been a year already? Last year we told you to: 1. Get a CD-Rom
Business Card, 2. Schmooze!, and 3. Be generous with your clients/have a
little fun. Well, if you didn’t do these three things, we have three more!
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1. Get political!
The mayoral and city council candidates are in a very open position right
now. Go hear them speak, introduce yourself. Chances are you’ve worked on a
project they were involved with or that was in a district they represented.
Political relationships are very useful.
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2. Take out an ad!
Find a good spot where your clients are going to look and make your mark.
Try advertising in Oculus Magazine, the newsletter for the NYC chapter of
the American Institute of Architects. This year the Oculus committee is
switching to a glossy cover and the September issue is going to get a lot of
attention. Also new: the front and back inside covers are now available for
ads. Depending who you are and what part of the A/E/C industry you
represent, just about anyone would benefit. If you’re a niche architect
looking to join project teams, prime firms need to know about you. If you’re
contractor/CM firm with the precious skill for getting along with
architects, you should let them know. If you’re an engineer this is a no
brainer! If you’re an architectural photographer, beat out the competition
and make your skills known! And as an advertiser in Oculus, you’ll get
special perks. Want more info? Send an email to ega@outoftheboxmarketing.net
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3. Get interactive!
Add a new interactive feature to your web site. Just one new feature.
Here’s a grab bag of ideas to pick from: quicktime movie of one of your
projects, a response form, a Q&A form, or a downloadable free-bee like a
report or a case study.
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Out and About – What’s Buzzing with A/E/C …and New Media!
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Frederick Bell FAIA is the New Executive Director at the AIA NY Chapter –
«Inclusiveness, a word interpreted by many to mean many things, is my
focus at the AIA,» says Bell. Stolen from the private sector to lead
the architectural division at the NYC Department of Design and Construction,
Rick Bell now faces a challenging new position that will see the move of the
Chapter to its new downtown location. It should be an interesting term. We
wish him well!
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Queens, Competitions and Politics, what a combo!
Queens Plaza Competition – Even the The Van Alen Institute is getting
political: The Office of the Queens Borough President and the Van Alen are
co-sponsoring «Design Ideas Competition for Queens Plaza» in
conjunction with the Queens Plaza Task Force. View the registration form on
line at www.vanalen.org We love it when the VAI coaxes the design community
into a solution frenzy! But wait, that’s not all! QMA Design Competition
2001 – The Department of Design and Construction, in partnership with the
Department of Cultural Affairs announces a national design competition for
an expansion of the Queens Museum of Art. Professionals interested in
participating in the design competition must register by July 16, 2001. For
more info, visit: http://www.nyc.gov/html/ddc/html/qma/new.html#registration
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SMPS Honors Gala – The SMPS New York Chapter held it’s Annual Meeting and
Awards Gala last week. Honorees included: David Chartock of New York
Construction News, Robert Davidson of The Port Authority, Karen Phillips of
The Abyssinian Development Corporation. Members elected to the board
included Jennifer Greene of R.M. Kliment & Frances Halsband Architects,
Suzanna Brooks of Morag Sachs Theater Consulting, Nicholas Capuano of JA
Jennings Construction, and our own Elizabeth Geary-Archer of Out of the Box
Marketing Strategies, Inc. The Board needs people to help run the committees
so if you like good networking, contact ega@outoftheboxmarketing.net.
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Best small biz technology at PC Expo- Our friend, Ramon Ray, an
Editor/Analyst for Smallbiztechnology.com, has compiled a best of PC Expo
2001 at http://www.smallbiztechnology.com/ctrmj/bestofpcexpo2001.htm where
he’s rated some of the best small biz technology showcased at the expo as
of June 18th.
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Seaport area weathers another year – The city is once again looking for a
developer to restore and build on 14 deteriorating Seaport sites – one year
after it thought it had picked the firm best able «to get the project
across the finish line.» We wonder which financially stable developer
they will pick??? Janel Patterson, NYC Economic Development Corporation’s
spokesperson, said a new request for proposals would be released soon.
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Diversity News:
Speaking of Politics – We heard the fundraiser for Al Vahn sponsored by
the Coalition of African-American Architects (COAAA) on June 7th was barely
attended. Since Mr. Vahn spoke up on the behalf of women and minority
consultants at the NYC SCA it is a pity the community did not show up to
show support in kind. Just remember folks, what goes around comes around.
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The New Face of Immigration – Our friend Richard Hernandez sent us a
summary about an article titled «The New Face of Immigration» By
Naween A. Mangi (BUSINESS WEEK, June 18, 2001), which discusses the newest
wave of minority entrepreneurs, immigrants born in foreign countries in Asia
and Latin America who are starting businesses in the United States. The
article notes across the United States immigrants with entrepreneurial
leanings are starting small retail or service businesses. The new breed of
foreign-born entrepreneurs are experienced professionals who arrive with not
just skills but sometimes capital. They are also forming their own business
networks such as The Indus Entrepreneurs (TIE). These new immigrants have
created companies that push aggressively into the U.S. business mainstream.
The article also notes immigrants from Asia have had a big impact on the
face of the U.S. technology business. In 1998, these 2,775 Asian-owned
companies generated $16.8 billion in sales–17% of all sales from Silicon
Valley’s high-tech firms. And they employed more than 58,000 people, about
14% of all tech employees in the Valley.
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Cyber scene: Events and Factoids for the Digitally Inclined…
A.
ABOUT FMLINK – Remember how we suggested that you
hang where your clients hang. Well here is the resource mecca for Facilities
Managers. Make sure to take advantage of the free directory listing for
suppliers to FMs. FMLink is a comprehensive, Net-based facilities management
(FM) publication. It is the only publication that blends information from
its own sources with those from so many others, including most leading
magazines and associations in the field. As a result, we at FMLink believe
that if we don’t have the FM information you’re looking for on FMLink,
we’ll show you where to find it. Among FMLink’s vast repertoire are: The
latest news impacting FMs; Events calendars; Recent and pending legislation;
Surveys and benchmarking data; Checklists; Discussion groups; Vendor
directories (some are free!); Job marts; And much more to support facilities
professionals in their work. Visit the site at http://www.fmlink.com
B.
Cyber Terrorism? – Euro RSCG Worldwide studied
consumers comfortable with technology in 19 cities around the world in
«Wired & Wireless: High-Tech Capitals Now and Next,» and found
that 20 percent of respondents said they get tech information from Web sites
– however 20 percent of respondents talked to colleagues at work, 11 percent
to friends and 3 percent rely on family members (word-of-mouth) for
technological information and recommendations. Thirteen percent said they
get most of their information about technology products from advertising, 4
percent said a print ad, 4 percent TV ads, 1 percent mentioned outdoor
billboards, 1 percent said they get it from stores and 0 percent selected a
radio ad. Regarding privacy, 15 percent of the total sample agreed that
«technology is a threat to personal privacy,» and another 31
percent agreed somewhat. One-quarter of respondents disagreed completely or
somewhat. Forty-five percent of respondents were concerned about computer
terrorism, and agreed that computer terrorism against corporations and
governments will be a growing problem, with an additional 35 percent
agreeing somewhat. – From AIM’s Research Update Service Vol. 4 No. 27
research@interactivehq.org
C.
BITS, BYTES & BAR – A Monthly Technology
Networking Party. Come join us for a special announcement, a beautiful view
of the waterfront, yummy Latin cuisine, and some great networking! @ Cabana
89 South Street Seaport, Pier 17 Pavilion. Monday, July 16
6:00 pm – 8:00 pm. Open Bar and Appetizers. PLEASE RSVP BY E-MAIL ONLY!
Space is limited, so be sure to RSVP. E-mail name, company, and e-mail
address to: bitsbytesbar@downtownny.com
D.
Domain Ruling Made on «[Your Domain Here]Sucks» Case – A
dispute resolution panel ruled against financial news service Bloomberg
in the fight over the domain Michaelbloombergsucks.com. The operator of
the site has over 700 domain names containing the word «sucks»
which redirect Internet surfers to his sucks.com message board. The board
ruled that the redirecting of surfers to the message board, where people
could give opinions about various companies, products and issues, showed
that the «respondent registered the domain name with the intention to
link it to a free-speech site.» Companies that lose dispute resolution
hearings
can file suit in federal court to attempt to claim the domain name. As
reported in: http://news.cnet.com/news/0-1005-200-6322263.html?tag=lh (This
information came to us via a news letter from the Association of Interactive
Media. Visit their web site at www.interactivehq.org)
E.
NYC Venture Capital Conference & Showcase – «Catch the Next
Wave: How to Finance, Structure & Focus Your Company When
Seas Get Rough», July 8th – 10th, Marriott Marquis, Times Square,
NYC, For more information visit http://www.nycventureconference.com. For
more information about digital-focused events sponsored by the NYC Economic
Development Corporation, send an email to Florence Adu, fadu@nycedc.com
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Industry Events
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Facility Management 2001 & Beyond – Wednesday,
July 18, 2001, 8:00 am – 10:00 am. $55 members, $65 non-members, $10
surcharge at the door. The Yale Club, 50th Vanderbilt Avenue, NYC, New York
City. Speakers: Anthony Cammarata, vice president, mgr. corporate real
estate, Goldman Sachs; John Martens, vice president, mgr. technical
operations, Merrill Lynch; Leslie Nydick, senior director corporate real
estate, Winstar Communications; and John Vazquez, senior vice president
global facilities services, JP Morgan Chase. Moderator: Carol Farren,
president, Facility Management World Wide. Members of participating
associations may attend at the member rate. Reservations are required. AREW,
AACE, AMENY, ASPE, CCIA, CFMA, CMAA, CREW, CSI, FWI, GBC, GCA, GNYCUC, IFMA,
NAWBO, NMBC, NFIB, NYBC, NYWA, REAL ESTATE ACADEMY, STA, WTS. For more
information call PWC at (212) 486-7745 fax (212) 486-0228 Email: pwcusa1@aol.com
<mailto:pwcusa1@aol.com> Website: www.pwcusa.org <http://www.pwcusa.org>
Cancellations required 24 hours in advance. Walk ins with our reservations
$10 surcharge No-shows will be billed.
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Fresh Kills Landfill to Landscape – The City is conducting an
International Design Competition to foster the development of a Master Plan
for Fresh Kills Landfill on Staten Island. For more info visit: http://www.nyc.gov/html/dcp/html/fkl/ada/index.html
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Renovation and Re-use of the Battery Maritime Building – The New York
City Economic Development Corporation (EDC), on behalf of the City of New
York, is issuing a Request For Proposals (RFP) for the renovation and re-use
of the Battery Maritime Building (BMB), a City landmark located at the
southern tip of Manhattan. The Battery Maritime Building is centered among
the City’s top tourist attractions, including ferries to the Statue of
Liberty and Ellis Island, the Staten Island Ferry and the South Street
Seaport, which have a combined attendance of over six million people
annually. An additional eight million commuters pass through the adjacent
Whitehall Ferry Terminal each year. Thousands of people also work and/or
live within walking distance of the building, and thousands more can easily
access the BMB by the subway system, ferries, bus or automobile.
The area surrounding the BMB is currently the focus of major
redevelopment efforts by the City and is undergoing significant structural
transformation. A new $94 million Whitehall Ferry Terminal is under
construction adjacent to the BMB. Negotiations are underway to convert
Governors Island into a major new cultural, educational and commercial
center. The City is also in negotiations with the Guggenheim Museum to
construct a new $850 million museum designed by Frank Gehry on the
waterfront between the South Street Seaport and the BMB. The BMB itself will
soon undergo a $36 million renovation of its roof and exterior.
To obtain an RFP, please submit your name, company name, address and
telephone number to Paul Tamboia, Director, Contract Administration, by
telephone at (212) 312-3969; by mail to 110 William Street, 4th Floor, New
York, NY 10038; or by e-mail to info@newyorkbiz.com. <mailto:info@newyorkbiz.com?subject=BMB-0401>
Please refer to BMB-0401 in the subject line. RFP responses must be
submitted to EDC by 2:00 p.m. on Wednesday, July 18, 2001.
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Bedford Stuyvesant Designer Show House – Thursday, June 28th. Come see
the beautifully renovated brownstone at 94 Hancock Street. We take special
pride in this project because our client, Lorshel, Inc. was the client
representative for construction administration. They took special care to
work with the contractor to save as much of the original finishes as
possible. The showhouse serves as a fundraising tool for development of the
housing stock in the Bedstuy neighborhood. Time: 12 to 6pm. Cost To Attend:
around $15.00. Contact: Sheila Kennedy, 718-573-6201. Sponsored by: Bridge
Street Development Corporation.
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Non-Industry Events:
The Power of Coaching
– Successful people have coaches. Why? Because a coach will address your
weaknesses and demand excellence anyway. The most effective way to have
satisfied and productive employees is to become their coach. Join David Reid
Interactive and the Manhattan Chamber of Commerce with MaryAnn Gonzalez and
Amalea Seelig in this fun and hands on workshop where you will learn how to
train yourself to be a coach. You will come away with: Practical experience
in how to coach and be coached. New freedom and ease in communication. New
pathways to producing results. Ability to be a champion for others. After
this workshop you will understand why Coaching is a powerful tool in
business. Cost: India House, 1 Hanover Sq. between Stone and Pearl Streets.
White flag flying above turn of century mansion (2-3 Subway to Wall Street,
walk down Williams Street, staying to left to Hanover Sq.) MCC Members: $47,
Non-MCC Members: $59. Date: Wednesday, July 25, 2001 Time:
8:30 AM to 10:30 AM Location: India House, 3rd Floor, 1 Hanover Sq. between
Stone and Pearl Streets. White flag flying above turn of century mansion
(2-3 Subway to Wall Street, walk down Williams Street, staying to left to
Hanover Sq.) Contact: David Reid, Phone: 212-977-6498, Fax:
212-265-2824, Email: dreid@webuildunity.com <mailto:dreid@webuildunity.com>,
Web: www.webuildunity.com <http://www.webuildunity.com>
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IMAGINE A MOVEMENT of young people starting their
own businesses and non-profits. Imagine them working together to weave the
social and political fabric of New York to humanize business, improve
citizenship, and inter-connect organizers. COME NEXT TUESDAY night for a
presentation and open-space style discussion about the NYC youth movement
and intergenerational partnership. How can we create a permanent forum to
discuss and encourage youth participation in NYC Business, Government, and
Non-profit communities? Tuesday, July 17, 7 pm – 9 pm, 144 W. 27th St. #8r
(btw 6 and 7 ave), Office of: Pop Sustainability, RSVP to jonah@youthlink.org
<mailto:jonah@youthlink.org>, Q’s to 917-825-1028 or 212-661-6111.
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Marketing Article: Re: Email Subject Lines That Work? Click on this link
(or paste the address into your browser) to read the article.
http://clickz.com/article/cz.3938.html
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If you have any comments, suggestions, or if you have an event that you
would like us to include in X-CUBE, please email Elizabeth Geary-Archer at
ega@outoftheboxmarketing.net
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