| X-CUBE 011502 v.3.i.1
X-CUBE is a free E-zine, produced by Out of the Box
Marketing Strategies, Inc., to provide small, minority and women-owned firms
in the A/E/C industry with helpful marketing and business information.
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Sponsor:
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Accu-Cost
For accurate cost estimating every time, call
Accu-Cost, a full-service cost consulting firm located in midtown Manhattan.
Accu-Cost is a NYS Certified Woman/Minority-Owned Enterprise. (212) 687-2121
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This issue includes:
* Marketing Know How: Give and ye shall receive!!!
* Resurrection NYC
* Out and About – What’s Buzzing with A/E/C
* Diversity News
* Cyber scene – Events and Factoids for the
Digitally Inclined
* X-Squared – Technology Know How for Small Biz
Folk: 10 Smart Email Tips
* Industry Events
* Non-Industry Events
* Featured Article: One Woman’s Story of Marketing
on the Internet
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Marketing Know How: Give and ye shall receive!
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Do you have marketing needs? Try giving and we’ll
wager some of those needs will be met. Here are some anecdotes to prove our
theory:
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Give and ye shall receive anecdote No. 1:
Architect Amie Gross of Amie Gross Architects
wanted to maintain a close relationship with the real estate community (a
great source of clients!). What’d she do? She GAVE hours of her time working
with colleagues to help found the New York City Chapter of Commercial Real
Estate Women (CREW). What did she GET? A supportive association with the
following mission statement: To encourage and promote business and
professional opportunities for women in the field of commercial real estate
in the New York metropolitan area. Visit their web site at www.nycrew.org
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Give and ye shall receive anecdote No. 2:
Anthony Crusor of AQ Crusor Architects in Harlem
GAVE his all, designing a unique prototype design for a city housing project
when the project scope only called for a cursory floor plan. What did he
GET? An AIA Design Excellence Award!
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Give and ye shall receive anecdote No. 3:
We GAVE free advertising to American Woman’s
Economic Development Corporation (AWED) by listing their programs and
resources right here in X-CUBE. What did we GET? We recently called up AWED
to inquire about a course they were giving called «Restructuring Your
Business Plan.» We learned that because our business was located near
Ground Zero, we are qualified to take the course for free! (We hear the
teacher is very good too!)
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Convinced? Go ahead! Give a little and you may get
a lot!
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Happy Giving,
Elizabeth Geary-Archer
President
Out of the Box Marketing Strategies, Inc.
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Resurrection NYC
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The African Burial Ground’s Office of Public
Education and Information is struggling to recuperate the loss of their
offices at 6 World Trade Center. The GSA is trying to find them new office
space…perhaps 201 Varick Street. They are currently holding off-site
events and can be reached at (914) 375-6127.
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9.11: The Designer’s role in times of crisis,
Sponsored by the American Institute of Graphic Arts New York Chapter – In
the wake of the tragedy that New York City has suffered, what are ways that
designers–as professionals–can continue to practice that are meaningful?
How do designers use what it is they do to react to such an overwhelming
situation? What is the role of the designer in times of political and social
crisis? Where does good design and civic responsibility intersect? Featuring
Steven Heller, Susan Roth, Anne Pasternak and moderated by John Hockenberry
this panel will discuss some of the best answers that designers have created
during difficult times. Date: January 30, 2002; Time: 6:30 PM
reception 7:00 to 8:30 PM presentation; Location: F.I.T. | Haft
Auditorium Building C 27th St. and Seventh Ave.; Cost:, , $5 AIGA
members $10 Nonmembers; Contact:, , www.newyork.aiga.org
<http://nynv.aiga.org/www.newyork.aiga.org> 212-255-4004
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Wondering what’s going on in Battery Park City?
All Battery Park City residential buildings have now re-opened. Thank you
again to all who have worked so diligently on behalf of our residents, and
to our residents for all your cooperation during such a difficult time. – As
a matter of standard protocol, NYC Department of Health, in conjunction with
the United States Center for Disease Control (CDC) will be conducting a
random sampling survey of residents over the next 48 hours to assess basic
health, stress and other information. Please watch for postings in each
building as well as the BPCA web site for more information on this topic as
we receive it. – NYS DOT, NYC DOT with the assistance of BPCA are working on
design and installation of a temporary bridge across West Street at Rector
Street to provide ease of access for commuters using the 4, 5, N & R
trains. More info to follow as details are finalized. – Taxicabs and
car service vehicles are now allowed to access BPC from both the North and
South ends. In addition, in the North end, personal vehicles are allowed to
enter BPC to park in an existing garage space. – Governor George E. Pataki
announced that the Hugh L. Carey Battery Park City Authority (BPCA) will
begin receiving low cost power from the New York Power Authority (NYPA) a
move that will continue to help the complex recovery from the terrorist
attacks on the World Trade Center. to read the press release in its
entirety.
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Culture and Architecture Beyond September 11th –
Recognizing that the events of September 11th went far beyond the cluster of
cultural and museum institutions in Lower Manhattan. Directors and
representatives of institutions throughout the 5 boroughs will revue the
impact and explore how events have affected: Attendance (public and school
groups); Exhibition programs and content of future exhibitions; Funding
& fundraising; Security (measures to protect the art & public);
Existing & future capital programs (should plans be «scaled
down», etc.) How will design reflect new concerns and other matters. Thursday,
01/24/2002, 6:00-8:00PM Location: The Graduate Center CUNY 365 5th Ave.,
Auditorium Sponsored by: Cultural Affairs Committee of the AIA New
York Chapter. Registration Contact: AIA New York Chapter, Reg.
Tel: (212) 683-0023 x21, Member Price: $5.00, Nonmember Price:
$10.00
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Out and About – What’s Buzzing with A/E/C!
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Greenman-Pedersen, Inc. (GPI) has acquired
Atometrics Engineering – hmmm…another huge transportation engineering
firm…visit their web site at www.atometrics.com.
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The Port Authority of New York and New Jersey is
still going strong. Vendor/Contractor Inquiries can be directed to the
following contacts: Construction Contracts – for questions regarding the
availability of contract documents, status of scheduled bid openings,
submitted bids call the Construction Contract Desk on (201) 216-2746 For all
other questions please contact Michael B. Zapantis (201) 446-2145, (201)
963-7383. Purchasing Vendors and Contractors: for questions regarding status
of scheduled bid openings, submitted bids, awards, and other business, and
other business, refer to the appropriate Buyer on the contact sheet
<http://www.panynj.gov/purchasing.pdf> or email AskForBids@panynj.gov
<mailto:AskForBids@panynj.gov>. call Kathy Leslie Whelan on
201-792-2508 Service Contracts and Maryellen Bennett on 201-792-4233 for
Commodities Contracts. You can also request Bid List Applications and to be
added to a specific collective Bids by email send a message to AskForBids@panynj.gov
<mailto:askforbids@panynj.gov>
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Construction is still booming in NYC according to
this Crain’s article: http://www.crainsny.com/news.cms?newsId=2181
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Diversity News
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American Women’s Economic Development Corporation
(AWED) presents Brown Bag Lunch – Get Creative: Boost Your Business By
Thinking Outside the Box. January 25 (Fri.) Fee: Free. 12:00 p.m.-1:00 p.m.
216 E. 45th St. 10th Fl (bet.2nd & 3rd Ave.) Call (917) 368-6132 or
email info@awed.org <mailto:info@awed.org>.
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Asian woman-owned businesses on the rise – Between
1987 and 1996, the number of Asian American women owned firms more than
doubled (138%), according to a report by the National Foundation for Women
Business Owners. «1996» Facts on Women-Owned Businesses: Trends
Among Minority Women Owned Firms» was released by NFWBO in June of
1997. The study was derived by analyzing 1987 and 1992 data published by the
US Bureau of the Census and projecting these trends forward to 1996.
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Cyber scene: Events and Factoids for the Digitally
Inclined…
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Here’s a fun internet marketing tool: Your
Company’s own on-line Radio Station — The SocketRadio is a multi-purpose
Streaming Audio solution; it allows an organization or an individual to have
their own custom on-line Radio Station. Here’s how flexible it is:
– Any Audio Content (News, Speeches, Music, etc.)
– Custom Data Collection and Reports about Listening Habits
– Timely Text Announcements
– Multiple Avenues of Distribution (CDs, File Downloads, and Online)
– Audio Advertisements
– Streamed Audio – Prevents Downloading
To learn more and demo the SocketRadio, click here: <http://www.socketnet.com/docs/services/radio_cd.php>
Contact Information: A N D R E W W I N T, Socket (AK Studios, Inc. DBA
Socket), 117 East 24th Street 2nd Floor New York N.Y. 10010, Ph (212)
375-9301 Fx (212) 375-9426, <http://www.socketnet.com>
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Attend AIM’s Forecast 2002 Dinner & A Deal in
NYC on January 23! Register today for the
New York City Dinner & A Deal on January 23 at The Metronome (corner of
Broadway & 21st Street). The NYC Dinner & A Deal will be the first
stop in the AIM Forecast 2002 Dinner Series, which will extend through the
end of February 2002 in major cities across the U.S.A.
New York speakers include: * John Glascott, RVP Sales, Yahoo!
and * Jeanniey Mullen, VP, Grey Direct. Moderator; *
Anne Holland, MarketingSherpa.com To Register Today, please
visit: https://www.interactivehq.org/events/forecast2002/nyc.htm.
<http://pull.xmr3.com/p/6929-46A4/29059322/https-www.interactivehq.org-events-forecastclickto5.html>
Key discussion topics include: * How major marketers are shifting
focus towards the interactive industry and specifically towards e-mail and
other interactive direct marketing opportunities; * The future of the e-mail
industry and the potential changes wrought by both its phenomenal growth and
the shift from general online media buying to online direct marketing; * The
future of banner advertising and online media buying; * Performance
marketing versus impressions and branding.
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IT Principles for Principals: Pursuing the
Productivity Payoff – How can your firm
leverage the latest technologies to gain a competitive edge? A distinguished
panel of IT masters, moderated by Jerry Laiserin, FAIA, share their
perspective on IT and how it has changed their firm. In addition to fielding
your questions regarding technology in architectural practice, they’ll
discuss:
– The evolution of their firm’s IT capabilities to
present
– What they have learned along the way
– Where IT will take us (and them) in the future
You will be able to access this conference online
via the Web conferencing services of KRM Information Services, Inc. For a
fraction of the cost of traditional conferences – and with no travel time or
expenses – you can join in. Participants will be able to see and hear
PowerPoint presentations and submit questions verbally and electronically
through a chat interface during the presentation. Monday, January 28,
2002; 1:00 – 2:30 p.m. EST; The cost is $149 per connection for this
90-minute program. All AIA members participating through a single connection
may earn 1.5 AIA/CES Learning Units at no additional cost. For more
information visit: <http://www.aia.org/pia/virtual/Tech4/index.html>
(The date may say 12/17/01 but it has been changed to 01/28/02).
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A recent survey conducted by Ernst & Young/NACORE
reveals that real estate executives are gradually viewing the Internet
beyond a simple communications tool. The Corporate Real Estate
Benchmarking Survey, as reported in the January 2002 Site Selection
magazine, finds that more real estate executives are finding uses for
Web-enabled software that can save them money and time. These respondents,
however, were in the minority; slightly more than one fourth reported
significant use of technology. The top four considerations in evaluating new
Web-based solutions were: 1) up-front costs, 2) return on investment, 3)
ability to customize and 4) ability to integrate with existing systems. In
light of the economic downturn, noted the survey’s authors, those CRE
companies that can best harness the efficiencies of the Internet will be
well position to compete in the upcoming years. For more information,
contact Ernst & Young </general/redirect.cgi?source=Survey&dest=http://www.ey.com>
or NACORE </general/redirect.cgi?source=Survey&dest=http://www.nacore.com>.
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X-Squared – Technology Know How for Small Biz Folk
By Lena L. West
10 Smart Email Tips
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Sometimes, when a means of communication is cheap,
easy to access and relatively simple to use, it gets abused. It started with
the telephone and now the lack of etiquette has seeped into email. Make use
of the following 10 tips and your email will be easier to read, have a more
professional style, and will thereby be more effective in garnering
responses.
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1. – Use the subject line. Don’t send your email
without a subject line. It doesn’t pique the recipient’s curiosity , it’s
just plain annoying. Also, don’t over use FYI, ASAP and URGENT, otherwise
you’ll always be ‘crying wolf’.
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2. – Punctuate properly. Contrary to popular
belief, poor punctuation doesn’t indicate a higher status level, it just
makes you (and your company) look sloppy. Proper punctuation is always good
form. Spell check is free, use it.
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3. – Get to the point. Keep your email brief and to
the point. Emails should be no longer than one screen in length. If it has
to be longer, fax or mail it. Ask for what you want by the second sentence.
If your email is longer than 2 short paragraphs, reiterate your needs in the
last sentence.
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4. – Bullets hit home. Strategically use bullets to
recap major points, make quick, easy-to-read lists and add white-space and
order to complex ideas.
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5. – URL’s that work. When including a URL, use
the complete URL and place it on a separate line. This ensures that the
recipient will only have to click on the link, not re-type and/or cut and
paste the URL.
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6. – Attachers beware. Don’t send attachments
unless the recipient is expecting it and has agreed to receive the document.
Try to limit yourself to two attachments per email. Be sure that the
attachments have names relevant to their content.
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7. – Reply right. When replying to a message, make
sure that you include the sender’s previous correspondence. In this way,
your comments are easily linked to the information requested.
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8. – Time warp. Make sure your computer and your
email server’s time is set to the correct date and time. The best way to
test this: send an email to yourself and then note the date and time of the
email that you receive. The wrong date and time can put your email at the
wrong place in the recipient’s InBox .
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9. – Winning sign-off. Put all your pertinent
contact information in a signature file within your email program. Save the
cute quotes and poetic babble for your personal journal.
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10. – No email is private – EVER. If you wouldn’t
want to see it on the front page of your local newspaper, don’t send it –
save it for in-person conversations. After all, there are some sentiments
that email just can’t convey.
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Lena L. West is the Founder & CEO of xynoMedia
Development, a technology consulting firm in Yonkers, NY. She can be reached
at LWest@xynoMedia.com.
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Industry Events
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CREW’s January event is called «Lessons
Learned from Women Leaders New Leadership Styles Needed for the Future»
presented by: LAURA A. LISWOOD, Managing Director, Global
Leadership and Diversity-Goldman Sachs & Company Secretary General,
Council of Women World Leaders and will take place on January 22nd at
6pm. Visit www.nycrew.org for more information.
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PWC is holding a New Jersey Developer Forum on
January 24th, 8 to 10am. Visit www.pwcusa.org for more information.
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SMPS is hosting a Meet the Developers Breakfast
Seminar on Wednesday, January 23rd at 8:00 a.m. They will convey their
knowledge of the commercial and residential markets in and around New York.
Visit www.smpsny.org for more information.
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Non-Industry Events:
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Manhattan Chamber of Commerce & Economic
Development Committee of New York Women’s Agenda will be hosting a Breakfast
panel discussion on women owned businesses. Thursday, May 23, 2002 at 8:00
AM to 10:30 AM. Advanced: $15.00 Door: $20.00 Registration Information: to
register, call (212) 410-1071. Visit our website: www.manhattancc.org or
email info@manhattancc.org <mailto:info@manhattancc.org> Event
Site: Club 101 Park Avenue, main floor At 41st Street, Manhattan,
NYContact: Nancy Ploeger, Telephone: 212-479-7772, Fax: 212-831-4244, Email:
info@manhattancc.org <mailto:info@manhattancc.org>
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Economic Development Committee Meeting featuring
Commissioner Iris Weinshall, NYC DOT – Jan
24, 2002, 8:30 AM to 10:00 AM. The Chamber’s first Economic
Development/Ports & Transportation Committee’s meeting of 2002 will be
held at Con Edison 30 Flatbush Avenue, 6th floor. The topic is Waterborne
Transportation. Guest Speakers include Commissioner Iris Weinshall New York
City Department of Transportation, Linda O’Leary, Tom Fox & Arthur
Imperatore. Breakfast will be served at 8:00am. Please RSVP to Phyllis Delre
at 718-802-5577
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Growth Sector Watch!!! (Biotechnology) – «We
have the science, now where’s the space? (the outlook for availability of
laboratory space in the northern NYC metro area), January 30, 5pm – 7pm,
Call 631-444-8895 to register today! Westchester Membership Networker.
Sponsored by: Andron Construction Corporation, The Landmark @ Eastview.
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Marketing Article Courtesy of Asian Women in
Business (www.awib.org)
One Woman’s Story of Marketing on the Internet.
Follow the web link:
http://www.awib.org/content_frames/articles/mktstory.html
(We liked this story: it ties in entrepreneurialism,
internet marketing, giving back and «having it all».)
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If you have any comments, suggestions, or if you
have an event that you would like us to include in X-CUBE, please email
Elizabeth Geary-Archer at ega@outoftheboxmarketing.net
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